Google (GOOG), one of the few companies that has actually become a verb “Goggle me”, presents an opportunity for any serious investor or retailer to obtain a “God’s eye view” of the world.

Take a moment and look at…

http://www.google.com/trends

and you’ll have a quick view of what is happening and how the world is trending.  Sure you’ll have a mixture of Britney Spears and the like, but you’ll get some nuggets that could affect how you spend your money and/or which companies to invest in.

Google (GOOG) Pre-market Real-Time: 520.00  2.46 (0.48%) is a giant, we all know this, and while their stock price might fluctuate, they grasp of what people are searching for only increases over time.  So this begs the question, what does Google have to say about the recovering economy?  Well the mere fact they are now hiring and actively seeking companies to buy says “they think” the economy is headed for a recovery.

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Eric Schmidt, Google’s chief was recently in New York and to say the least, things were looking rosy, “the mood was very, very positive.”

“The worst is behind us, and we’re seeing aspects of recovery,” Mr. Schmidt told a reporters Wednesday at the company’s offices in New York. “We’re increasing our investment and hiring rate in anticipation of a recovery.”

This is not to say the even this behometh of business hasn’t suffered during the ecomnomic downturn, having had a very mediocre spring.

“I would hope we’re a leading indicator,” he said. Internet advertising, Mr. Schmidt added, should recover earlier than other media because it is less expensive and its pay-for-click model makes it easy to measure performance.

So how does a company that literally affect the world deal with a recession, just like anyone it seems, doing their own bit of belt tightening and taking a closer look at how things are run.

Sergey Brin, a Google co-founder and the morning’s host, when asked about an article about Google in the The New Yorker, declined comment stating he had yet to finish the article, but did say “There was a period of time when the culture was misinterpreted. It’s important to reset the culture from time to time.”

Sergey Brin (born August 21, 1973, in Moscow, Soviet Union) is a Russian-born American computer scientist[5] best known as the co-founder of Google, Inc., the world’s largest Internet company, based on its search engine and online advertising technology.[6] As of 2009, Forbes ranks Brin as the 26th richest person in the world.[3]

Brin immigrated to the United States at the age of six. Earning his undergraduate degree at the University of Maryland, he followed in his father’s and grandfather’s footsteps by studying mathematics, double-majoring in computer science. After graduation, he moved to Stanford to acquire a Ph.D in computer science. There he met Larry Page, whom he quickly befriended. They crammed their dormitory room with inexpensive computers and applied Brin’s data mining system to build a superior search engine. The program became popular at Stanford and they suspended their Ph.D studies to start up Google in a rented garage.

The Economist magazine referred to Brin as an “Enlightenment Man,” and someone who believes that “knowledge is always good, and certainly always better than ignorance,” a philosophy which is summed up by Google’s motto of making all the world’s information “universally accessible and useful” [7] and “Don’t be evil.” (Sourced Wikipedia)